One of the things that I thought was awesome about eBay in the early days was peer review with moderation by eBay. It kept people awesome and if you were wrongly accused, you could get it removed. Simple. It wasn't broken.
The interesting thing to me is eBay's primary revenue stream is auction fees and secondary comes advertising revenue. Wouldn't you want to protect the seller more than the buyer? Yes, the buyers are the "demand" but you also need your supply chain to feel confident.
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