Others may be harsher in their judgment than I.
My comment is that this viral marketing program for a $330K supercar leaves a little bit to be desired.
It's not the kind of thing that will make either investors, or potential customers sit up and take notice.
At least the last DeTomaso development & marketing effort produced a book on the marque and development plans that sold (IIRC) for over $500 on eBay.
This marketing program isn't inspiring a lot of confidence in the ability of the manufacturer to pull it off successfully.... But time will tell.
Rocky
PS> Even if they had iPhones back in the day, I believe Alessandro would have executed a more flashy campaign... Like actually arriving to an event driving one of his cars....
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