quote:I wouldn't take it personally. It is just marketing.
Ya-know, interestingly enough, I do think there is some truth to this, and I guess I understand the buyer reasons that if they are going to spend that much on a car they want things just so.
I come at it a bit differently. If you find a nice car that you’d otherwise be willing to spend $60k on, would you really walk from it because of the color of the steering wheel or seat belts? I barely noticed them. Why not just buy it and replace them if they don't suit you? Of all the reasons to own a Pantera or buy or pass on a particular car, the easily changeable items don’t make my list.
Sort of reminds me of selling my house and people saying they’d buy it except they didn’t like the color of the paint on the dining room or kid's bedroom walls. Same thing, walk from a six figure purchase over the cost of a gallon of paint? So when I asked what color they preferred and offered to paint it if they signed a purchase contract I concluded they weren't really buyers.
Best,
Kelly