It's actually a very nice color. It really glows in the sun like it's radioactive.
I think if you look at a color wheel it is right on the line between orange and red. Just a little step towards red?
Ford had a color like it too from the 64-1/2 Mustangs. At one time they called it Coral but mostly is just referred to by it's paint number.
http://thecoralsnake.com/
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