That is English photographer Johnathon Root's Goose, I'm surprised to see he is selling it. That license plate probably cost a bit in itself; in the UK plates have to have been a prior issue from DMV, so anything that can be read as a word fetches money and can trade hands for large sums.
Fortunately here in the US I can just pay $75 and have any combination of 7 letters/numbers I like if it is available and not obscene.
That auction has some amazing cars, nice line up of Jaguar's, Aston Martin's and Tojeiro's.
Julian
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