Hum? 28°? I've found the Boss 302 number of 16 about right for initial advance.
Webers like 40° total on a Cleveland.
I can say that often with a single Holley carb, you can't run that much initial advance without inducing "run on", i.e., the engine running after the ignition is turned off.
Also, when you switch to aluminum heads, generally you reduce the total to about 32°.