It really was the little, too late thing for AMC.
Penske-Donahue was tearing up Trans-Am in the Javalin but little attention to it kind of emphasizes the "win on Sunday, buy on Monday" feeling that the auto makers had didn't really mean anything at all.
AMC was just the "bastard" of the industry in the general public's eyes and that image was difficult to overcome in such a small period of time.
How many of the AMX3's could they really sell?
I KNOW that if you talk to the "bean counters" at Ford, they actually have a number in dollars at what the LOSS per car was on each and every Pantera sold.
Much like the Boss 429's, you can't actually make a profit on low production cars.
The newest Ford GT's are the same story. These cars were made to PROVE to the automotive world that they can make them, and that's all that they are about now...or then.
Incidentally...great article...thanks for posting.
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