Higher values protect the integraty of the marque.
Firesale prices only hurt it.
What holds the value of a car like a Cobra is that the owner doesn't need to sell the car even in bad times.
This is all cause and effect.
This is also part of what makes BJ successful. The buyers are the same people who keep the GNP at 3.5% while the rest of us are on unemployment. In a nut shell, it's the quality of the buyers, and therefore the quality of the owners.
If the car is cheap enough for migrant day workers to buy then it hurts the marque.
Also the purchase price is what encourages people to modify the car from stock. You don't see many Ferrari street cars modified into the owners concept of a group 4 car because the owner only payed a buck ninety for it.
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