Reply to "What's in a Logo?"

Got the answer to my question on the DeTomaso Archieves forum:

Alejandro De Tomaso was born in Buenos Aires to a powerful family with a strong ranching heritage; his mother belonged to one of the
oldest families which controlled Argen-tinian agriculture, and his father was an eminent
politician who had been appointed Minister of Agriculture in the 1930’s. The De Tomaso family had a very distinctive cattle brand used to mark the horses and cattle in their “estancia”, shaped like a stylized “T”.
During the early 1950’s, Alejandro became a political activist against the dictatorship of Juan Peron. It soon became apparent that his life was in jeopardy, and he was forced to flee the country. At the age of 27 he fled to
Italy, and armed with a reasonable amount of money, began devoting his life to racing automobiles. In 1959 he formed his own company, with the intent of manufacturing small racing cars.

Needing a corporate logo, he simply combined his ardent family pride (the “T”) with his staunch Argentinian nationalism (the flag of
Argentina), and that is how the DeTomaso logo was created. So the next time you hear somebody parroting the ridiculous story of “the Isis logo,” please take the time to straighten them out. I figure it should only take about 20 years or so before everybody gets it right!

Thanks to Mark McWhinney