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Reply to "Why the DeTomaso name still has a value"

Charlie, I'm with you. A crappy product with a sexy name will flop. Period. The DeTomaso name will enhance an excellent product AND could easily make the difference between success and failure. The new Mustang will undoubtedly enhance the fortunes at Ford in a way the Mustang II of the mid 70's did not. The name didn't make the difference, the product did. How much success would the new (2005) Mustang enjoy if it was called the Probe II? Some, but undoubtedly less!
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