Reply to "Why the DeTomaso name still has a value"

Does anyone have an idea of exactly what is for sale, by whom and for how much?

I know how to get that information, beyond the rumor mill, and the real info, if a person ahd a serious interest.

Since it is known that the company was seeking liquidation, creditor protection, or any other nice way of saying that, the fact it implies is that pleadings were filed in a court of law in the country and county, probably Modena, Italy, the city, which usually houses the county courthouse. I quick review of those pleading would reveal the trustee for the liquidation or reorganization of the bankruptcy estate, that's language we use here in the USA, of course. Anyway, that's the contact person who an interested party would contact, if say they wanted make an offer on some particular assett or attend the auction, which I'm not sure the status of. And since I can't do anything about it, I haven't been following it. But name recognition is considered an intagible asset, sometimes called 'good will' which can have value. For example, the trademark name 'Coca-Cola' has a value in the billions if not trillions of dollars. If there were a group of investors, say promoting a new exotic sports car, built from scratch and wanted to market it, thenpurchase of the name, this specific intangible asset with value, would create genuine interest in the vehicle being marketed, simply by carrying the name brand. That would be us. Like "What is the new DeTomaso car like, have you seen it?" And thus creates intangible value for the purchaser, i.e., marketing clout. So, yes, the name still carries value, and to some extent, to the extent it creates 'name recognition', the name DeTomaso will always have value. Still and into the foreseeable future.