There's a science to this. I sell about 18 Pantera a year on average, have for a long long time. Average age of a purchaser is late 30's. Lot's of techies. Combination of things in play to 'ring the bell' at live auction. They include but not limited to, ~original~ paint cars in excellent condition, low miles, no stories, and clean. Now about the auction; pay up for the best spot that includes live coverage. You're on stage around the world, with silent internet bids as well as live phone bidders from all around the globe. While prime time spots are a premium you must go that way. These spots are sold out 90 days in advance. I always pay an ~additional~ 1600 at Dana Mecum to 3000 dollars [Craig Jackson]for such spots. Why? It works. In addition I also buy extra 'numbers' meaning several prime time spots. I lock 'em in their mine. If I don't use them I 'sell' the spots to friends, since none are available as time closes in. They can sell for a premium. Has to be a Friday prime or Saturday prime & not dinner time, not morning, not early afternoon. I sell at live auction. If your 'stars' are aligned, you're going to knock it out of the park. BUT... you have to 'work' the auction from the stage. Watching who's bidding, & not allowing the auction top stop until the numbers are in your arena. Last time at Barrett a car didn't do all the money on Friday prime, I had them re-run the car Saturday prime [for a fee] they'll do that. The car did 40% more. Stars were aligned. Takes a combination of talent, luck, work, & nerve.