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The logo, which has come to be known as the "Isis" logo, is thought by some to be an Egyptian hieroglyph for the goddess Isis, which has the same first letter as DeTomaso's mother, Isabel. Well, that's pure fiction. The logo has NOTHING to do with the Egyptian goddess Isis.

The black "T" is the DeTomaso family crest. The DeTomaso family raised cattle in Argentina and it was also their cattle brand. The stylized "T" is placed against the background of the flag of Argentina. It's that simple!


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Last edited by garth66
follow this link to the explanation of the DeTomaso symbol from the DeTomaso factory web site:

One you get to this page, click on the word "the history" in the left hand column, a menu will drop down, click on the word "the brand" from that menu.

"Argentina is the real protagonist of De Tomaso symbol. The flag in the background catches the eye and it has got its own tradition. The strips of the flag symbolize the iron tool used to brand horses in Alejandro's grandmother "estancia".

Ceballos family owned more than 100.000 hectare estate in the province of San Luis, at the foot of the Andes in the center of Argentina. The trademark is strongly connected with the name of the family, owner of the estate and it determines the cattle marked with this symbol.

cowboy from hell
Denise McCluggage, a famous race car driver and automotive journalist who knew the DeTomasos since the 1950s, wrote a series of two lengthy articles about them for AutoWeek Magazine in 1980. It was reprinted in the PI Magazine of September, 1987. She wrote as follows:

The Logo. That eloquent, stylized T.

That T is called a “branch”, and has a long history. And sure enough, look at it again, it is a branch. It has been in the family for centuries. In each succeeding generation the right to the branch passed to the eldest son.

“But when Argentina became independent of Spain in 1806 that became illegal – all brothers are equal,” Alessandro said. For the past few generations a coin flip has been used to determine which child inherits the branch. The branch was his grandmother’s. Then his mother won. Alessandro beat out his three siblings with the necessary chance turning of a coin in the air.

“I took the branch and put it against the Argentine flag,” he said. And that is the logo – the historic branch against the blue and white of Argentina.
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