1972 Ford Ad Campaign Publicity Report

bobhudsonMember

The previous owner of SN3242 sent me this Ford internal document "publicity report". I would assume Ford has it in their archives and wonder if any others made it to public hands since it is an internal management document.

Apparently as many of you know there were production delays in 1971. In early 1972 Ford initialed a new campaign as the letter states to "re-introduce" the Pantera to the North American markets. This booklet with forward letter has approximately 50 pages of press release copies from various magazines and newspapers throughout the U.S.

The envelope is addressed to Lee Kollins at Ford Headquarters. It was created and released by LM PR Manager William T. Peacock Jr.

I hope my copy quality is legible.

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11/2/152:11 PM

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bobhudsonMember

Front cover

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11/2/152:12 PM

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bobhudsonMember

Rear cover

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11/2/152:14 PM

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bobhudsonMember

Typical Ad copy

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11/2/152:18 PM

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jfb05177Member

would you consider taken the booklet to a copy center and have them make a few copies?

Or how about a high resolution PDF scan?

11/2/152:54 PM

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bobhudsonMember

Joe

I mentioned it to Chuck at the registry and was considering sending it to him but just like a lot of things have not gotten around to it yet.

I don't suppose the covers can be reproduced to look original.

Are you saying you want a copy or see it posted somewhere?

11/2/154:47 PM

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jfb05177Member

I would like a hard copy and PDF.

Have you taken it to an office/copy store and see what they could do?

11/2/155:07 PM

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bobhudsonMember

Approximately 50 heavy one sided pages with binder cover. Probably easy to get price if you want to inquire.

11/2/155:20 PM

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jfb05177Member

can the pages be removed without damaging...I was thinking they might be brittle due to age.

I have used a small town office supply to make up 50+ page instuction manuals before, don't recall cost. I call tomorrow...

OH and about the photos I promised...It has been raining too hard today

11/2/155:39 PM

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bobhudsonMember

Yes it has the typical notebook cylindrical plastic binder as you can see in the pic. Easy to separate but probably tedious to reinstall without some type of binder tool. Maybe Staples can rebind.

Don't worry about the pics. I believe I will stay with the inside filler and add an extension.

11/2/156:10 PM

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George PAdmin.

The Pantera was recalled in mid 1971, and its introduction was held-up by that recall. A few cars already in the possession of owners had to be returned to dealerships for remedial repairs, and a very few were repaired at the owner's home.

What is seldom realized is that even after the recall (spring 1972), the introduction of the Pantera was delayed a second time by a west coast long shore man's strike.

In regards to that L/M doc posted by Bob, which is really cool, I think the first page Bob posted says it all.

Its a groovy doc Bob. I think its cool you shared it.

11/2/159:05 PM

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jfb05177Member

quote:
Originally posted by Bob Hudson:
Approximately 50 heavy one sided pages with binder cover. Probably easy to get price if you want to inquire.

the local store I have used;
$0.60 per color hard stock page
plus
$5.00 to drill holes and put in multi-finger binder

so about $35 copy.

11/4/155:46 AM

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bobhudsonMember

Joe
Went to Staples this morning. Said they could reproduce with colored covers and comb binder like original with white heavy paper sheets for approximately $10.00 a copy. Reasonable but charge $26 for scanning into PDF file. I can scan on my printer I suppose into PDF.

Bob

11/4/158:56 AM

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robbieMember

It's interesting that the document was for 1972 but the car on the cover is a pushbutton model.

11/5/159:45 AM

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