quote:
Originally posted by sgarrett:
...Jaguar was originally called SS Motors (or something like that). They changed their name to Jaguar in the 40's for obvious reasons. Have others heard that too...
That is true, here's a bit more detail:
William Lyons and William Wamsley partnered and established the Swallow Sidecar Company in the early 1920's.
The company moved to larger quarters and changed the name to the Swallow Sidecar and Coach Building Company later in the decade, reflecting the fact they had plans to build automobile coaches.
Their first foray into coachbuilding was a 2 seater assembled upon an Austin chassis, called the Austin Swallow. It was a roaring success (William Lyons was a talented coach designer) and the company name was simplified to the Swallow Coachbuilding Company, with Swallow Sidecars reorganized as a subsidiary.
Swallow Coachbuilding Company moved to Coventry near the end of the decade. Coventry of course became the permanent home of the company.
From Coventry the company assembled a succession of their coaches upon chassis made by "Standard" calling them SS1, SS2, SS90, SS100, SSJaguar. I've always assumed SS stood for Standard Swallow, just like their car built on the Austin chassis was an Austin Swallow.
In the early thirties the company went public, William Walmsley resigned and the company was renamed SS Cars Ltd, owing to the success of their SS series of cars.
By the late 30's the SSJaguar had become the company's most powerful 2 seater to date, a very popular model, and the company's flagship. Then the bombings started, and production shifted to supporting the war effort.
After the war William Lyons changed the company's name to Jaguar Cars Ltd, due to the fact the entire nation reviled the initials "SS" and the Jaguar was the company's last flagshp model prior to the war.
One last bit of history. You are no doubt aware that British autos and motorcycles flooded into the US after world war II. There is a political reason for that. The British government mandated that in order to obtain the raw materials to return to production, 50% of a company's products had to be exported. This was necessary to provide Britain with the needed revenue to rebuild. I think it worked very well for them. And us. I'm a fan of Jaguar autos and British motorcycles too. God Bless Britain.
cowboy from hell