WARNING: This is a long post. If you're interested in the topic, I hope this helps.
From offering my car for sale recently, it seems a few things happened, that may help as a cross section of the market. Hopefully this'll help a few buyers or sellers. My opinions are just that, and definitely non scientific.
Here's the general outline of the process, telling you stuff that most don't, and I hope it'll give some insight to prove valuable
1. Though a smarter 'marketing move' might've been to advertise simultaneously into:
> PI
> POCA
> SCM
> Hemmings
> Ebay
> Affluent forums
> Trader Online
> Cars.com
I chose to only go into PI and one other forum for 10 days before hitting the others. Why? I'm very lazy, and do not like fielding 8,000 emails to find the 10 people interested.
My '10 day criteria' was since the entire group represented 4 million viewers and the two forum approach represented maybe 35,000 viewers, so 1/10th of the market, but far better qualified.
2. From PI and Fchat, I had 9 inquiries. I instantly ruled out 3 "how much is it" inquirers because a) the price was in the 400 word ad and I don't communicate well with window shopping scanners and b) if price was the primary criteria, this was the wrong car.
3. Why a 400 word ad? (See 'lazy' comment above.) The more questions 'answered' in the ad, the fewer repetitive questions you get, and if you DO get those, you either have a non reader or an un serious prospect. Sorry, but this ruled out people for what I consider the right reasons.
4. Of the remaining 6 inquiries, 5 were US, 1 was Germany. Of USA: 1 from NY, 2 from TX, 1 from MI, 1 from FL. First caller (NY) is a very busy professional, great call (45 mins) but hired an 'intermediary' advisor/body person to intervene and re-begin the query on the car. (See 'lazy' comment.) I mean zero disrespect bc this is a perfectly acceptable 'due diligence' procedure, but this stalled the flow greatly, allowing the ultimate buyer to jump ahead.
The other prospects were a combination of 'let me get back with you' and 'soon as I look at the pictures/ get my financing/ call my deceased aunt for a seance to see if this is 'right'/ whatever. One of the TX prospects was ready to buy on call number one. Said he was 'dead serious' and this car was 'just what he'd been looking for'. On his second email he said, "I'll take it, will wire a deposit".
This mysteriously never happened. To me, credibility is the combination of verbal and actual. (If this is you and you're reading this, sorry. You could've had bad 'life' things intervene. Just saying my take on the receiving end.)
Yet in the ensuing 24 hours, the MI prospect was very diligent, very persistent, followed through as promised. If a call was promised, he called. If an email, he emailed. I tried to comply with my end as well.
**
The turn of events seemed to happen at the request and acceptance of sending a deposit to secure the car for the MI prospect to arrive.
**
Once this happened, I could legitimately say, "I have a deposit" which puts everyone else in second place, instead of the incessantly screwed up, "I'll get back with you" or "Hold it for me" or "Yeah, I trust you" which opens the door to someone's feelings getting very hurt.
As expected, once the deposit was received, two of the remaining prospects became very insistent, protective, or postured for their spot in line. Fine. My job was NOT to make pals, or entertain endless questions. My job was to transfer ownership to the person willing to make a sound, educated decision with commitment.
Sorry for going all capitalist, but that's the deal. If you're actually shopping to BUY, be courteous to a seller who - like I - might be having a hard time with the emotional part of selling. But realize this may be 'fun' to you, it's not a game to the seller.
Fortunately, real buyers usually show themselves quickly.
Once the deposit was paid, and the prospect showed up, of course the rest was formality. (Or it was to me since I tend to overwhelm with information, such as this post!)
Interestingly or expectedly as you choose, the callers were all very interested in originality. What was done for reliability vs just 'personal'? What OEM parts were saved? Were the mods reversible?
To me, the above represents one end of the shift from the former 'anything goes' mentality with Panteras. OEM now seems respectfully appreciated.
The other end are the nicely, but significantly modded cars. (You want one of the 'best of' in this category? Check David B's.) They're out there. Interestingly, neither the OEM nor the 'resto modded' cars are cheap to build or keep, yet the vision with each is clear.
The murky middle is, to me, dead.
The backyard builder, the half finished project, the "I thought lime green flames and orange velour looked great together" days are over.
So, that's my take on the current state of affairs in the Pantera world.
I apologize for the length of this post, but hope you find this of value.
I welcome your comments!
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